MICHAEL ADICK

MANAGING DIRECTOR

German, English, Chinese

MBA, China Europe International Business School

Michael has over 22 years experience in industry and in building successful consulting practices in automotive, industrial goods, energy and life sciences, focusing on strategy, performance management and business excellence, sales & marketing, organization development and digital business. His most prominent customers include Airbus, BASF, Bayer, BMW, Bosch, BP, Daimler, FAW, Ford, Grob, Intertex, Jaguar Land Rover, Lenze, Novartis, SAIC, Schaeffler, Siemens, Sievert, Volkswagen, Wuerth. Working in China for over 20 years, Michael has obtained deep understanding and solid knowledge of the local market while serving his clients in the country and across Asia. He is currently pursuing a PhD Degree in Advanced Managerial Studies at Mendel University, Brno/Czech Republic with the research and thesis title: The Application of Artificial Intelligence in Management Practices.

STEPHEN CURTIS

HEAD COACH

English, Chinese

Master Black Belt, Certified Professional Coach

Stephen is a Senior Operational Excellence and Process Improvement executive. He is specialized in Organizational Strategy & Change Management, Operational Excellence, Process Improvement, Cross Cultural Leadership, Risk Management and Mitigation strategies, Vendor Management and establishing businesses in emerging markets. Stephen has a proven track record in the design and implementation of change management, large-scale transformation, manufacturing and transactional processes. He has strong people management skills, multi-level, multi-cultural, remote management, building and leading high performing teams. Stephen has gained broad experience across Asia in Hi-Tech, Medical Devices, Manufacturing and Business Consulting and speaks conversational Chinese.

AXEL KRUSE

PRINCIPAL CONSULTANT

German, English, Chinese

MBA, Tongji University und Mannheim University

Axel has been active in the Chinese retail market for over 17 years. His experience is focused on FMCG, fashion and sports goods retail in online and offline channels. As a Principal Consultant with Totuba he is supporting multinational companies with market entry and expansion strategies as well as operational excellence programs. Axel strongly advocates customer centricity. He is convinced that many foreign companies operating in China may put too much trust in the strengths of their brands and that they meanwhile actually may not understand deeply enough their target customers’ demands. Therefore many brands may be at risk at failing to adjust quickly enough to the ever-changing market needs in China.

YIJING SHEN

PRINCIPAL CONSULTANT

Chinese, English

MBA, Vrije Universiteit Amsterdam

Yijing has many years of professional experience in market research, competitor intelligence, partner search, consumer insights and growth strategy obtained in China and Europe. During her professional career, she has assisted a larger number of organizations, from start-ups, SMEs, Fortune 500s to governmental organizations to achieve better commercial results in China. Yijing helps them gaining in-depth understanding of market and competition and finding suitable partners as well. Yijing excels in deep-diving into the field to collect market data first hand and transferring this data into actionable business plans. She’s keen on offering accurate intelligence and practical solutions. Yijing also enjoys continuously improving the research methodology to increase efficiency, as well as incorporating knowledge from other disciplines to generate forward-thinking solutions. She has established experience and knowledge in the lifestyle and automotive industries. Yijing graduated from Vrije Universiteit Amsterdam with a Masters degree in Business Administration.

FALKO SCHOMBURG

PRINCIPAL CONSULTANT

German, English

MBA

Falko is Principal Consultant and domain lead for Process Excellence & Automation, Transformation, and Change Enablement. He looks back at a total of over 14 years of management consulting and 11+ years of Transformation, Process and Business Performance as well as Technology Consulting experience with a successful track record of helping organizations translate strategies into operational plans, successfully implement those initiatives, and achieve their desired future state vision. Functionally, Falko’s background spans across Business & Finance transformation, Process Improvement and Simplification, Organizational Effectiveness, Global Business Services Assessment, Design and Implementation, as well as Change Management, enriched with strong end-to-end Cloud solution implementation capabilities. In addition, he has over 18 years of in-depth professional multi-market experience in China, USA, and Europe. His industry focus respectively covers more than 9 years in both Life Sciences as well as Information Technology and High-Tech. Falko holds a German Masters Degree in Business Administration and is SAP Concur-certified.