OUR ARTICLES
DIGITAL CUSTOMER ACQUISITION PROMISES AN INCREASE OF SALES SUCCESS BY 30%. HOW DOES IT WORK?
Much is publicized - and advertised - about the manifold promises of digitalization. As with other innovations over the course of the past decades, nothing [...]
DIGITALE KUNDENAKQUISITION VERSPRICHT STEIGERUNG DES VERTRIEBSERFOLGS UM BIS ZU 30%. WIE GEHT DAS?
Viel wird berichtet – und beworben – über die vielfältigen Versprechungen der Digitalisierung. Wie mit vielen technischen Neuerungen über die vergangenen Jahrzehnte hinweg, wird nichts [...]
Red is OK
Businesses increasingly realize that after strategy inception, implementation becomes the key success factor. It is about aligning the entire organization on critical priorities and focusing management [...]
Industry 4.0: Business without people?
View the original on page 33 of the July-Aug edition of the Journal of European Union Chamber of Commerce in China here. According to a German consultancy firm the purpose of Industry [...]
IoT, Cloud, Industry 4.0 – Technology Trap 2.0?
Little more than a decade ago Office Automation, Electronic Document Filing, Email, rise of Cell Phones, Automated Workflow and Integration of Office Systems with Administrative Automation became the hot topics of the day – and [...]
Is China ready for Lean?
Travelling around Shanghai and North East China over the past few months, seeing factories of differing industries, one of the questions that I keep on posing to myself is whether China is ready for Lean. [...]
Red is Ok! China’s Economic Slowdown Forces Leaders to Sharpen their Strategy Implementation
(Hier der Link zum Original in deutscher Sprache, wie herausgegeben im Controller Magazine) It has come as no surprise that China's market growth has slowed to a rate of 6.9% p.a. in 2015 – its [...]
Taking initiative to succeed (or survive) in a slowing economy with an insecure future
It has come to no surprise, but inevitably the Chinese economy has slowed down to a growth rate of 7.4% p.a. this year – its lowest in 24 years. At the same time has China’s [...]
Segmenting, Differentiating, Positioning – Strategic Marketing in China
Undertaking the right efforts in segmenting the market, positioning and differentiating your company’s products and services undoubtedly is important in any global market. However, with its size, regional and even local diversities as well as [...]
Is your Supply Chain up to the task in China – does it support profitable growth?
A global manufacturer in China has a challenge – decades of a relatively good business environment in Europe allowed the company to amass a war chest to finance their business development in China. First setting [...]
Is your organization set up to capture your true potential in China?
One country, one political system, one market, uniform tariffs and transportation system. Addressing the market with a unified product or services portfolio, value proposition, marketing messaging and single sales approach should be a no-brainer – [...]
Can your managers solve problems and make (the right) decisions confidently for your organization?
It may be a lingering stigma that managers in China are either – depending on your viewpoint – unable to, unwilling to or not enabled to solve problems and make (the right) decisions independently at [...]
Are you getting the most out of your China Sales Force? – 8 steps to achieve improvement of your Sales Force Effectiveness
Having personally lead sales teams in China since 2000 and having worked with companies across multiple B2B and B2C industries as sales & marketing consultant, trainer and coach, I know that we all share similar [...]