DIGITAL CUSTOMER ACQUISITION PROMISES AN INCREASE OF SALES SUCCESS BY 30%. HOW DOES IT WORK?

Much is publicized - and advertised - about the manifold promises of digitalization. As with other innovations over the course of the past decades,  nothing less than a revolution of business opportunities and processes are being announced. On the other side, looms an almost insurmountable number of different digital approaches, tools, organisational structures [...]

By |2020-01-30T18:26:14+08:00January 30th, 2020|Articles|0 Comments

DIGITALE KUNDENAKQUISITION VERSPRICHT STEIGERUNG DES VERTRIEBSERFOLGS UM BIS ZU 30%. WIE GEHT DAS?

Viel wird berichtet – und beworben – über die vielfältigen Versprechungen der Digitalisierung. Wie mit vielen technischen Neuerungen über die vergangenen Jahrzehnte hinweg, wird nichts weniger als die Revolutionierung von Geschäftsmöglichkeiten und -prozessen in Aussicht gestellt. Demgegenüber steht eine schier unüberwindlich hohe Zahl an verschiedensten Angeboten digitaler Ansätze, Werkzeuge, Organisationsstrukturen und Prozessabläufen. Eine [...]

By |2020-01-30T17:24:26+08:00January 30th, 2020|Articles|0 Comments

Red is OK

Businesses increasingly realize that after strategy inception, implementation becomes the key success factor. It is about aligning the entire organization on critical priorities and focusing management and teams on implementation excellence. This paper summarizes a practical concept to improve strategy implementation within organizations Read More

By |2019-03-09T23:32:43+08:00February 13th, 2017|Articles|0 Comments

Industry 4.0: Business without people?

View the original on page 33 of the July-Aug edition of the Journal of European Union Chamber of Commerce in China here. According to a German consultancy firm the purpose of Industry 4.0 is to “increase process efficiency”, provide “new ways to create value through new service products and business models”, offer [...]

By |2017-01-17T14:01:25+08:00August 1st, 2016|Articles|0 Comments

IoT, Cloud, Industry 4.0 – Technology Trap 2.0?

Little more than a decade ago Office Automation, Electronic Document Filing, Email, rise of Cell Phones, Automated Workflow and Integration of Office Systems with Administrative Automation became the hot topics of the day – and the sacred words for a new era of Efficiency. While in the 1980-90s businesses and administrations had become paper-heavy, emergence [...]

By |2017-01-17T14:43:00+08:00December 17th, 2015|Articles|0 Comments

Is China ready for Lean?

Travelling around Shanghai and North East China over the past few months, seeing factories of differing industries, one of the questions that I keep on posing to myself is whether China is ready for Lean. The one thing that is clear, whether it is manufacturing, assembly or commercial processes, that too many staff are chasing [...]

By |2017-01-17T14:38:59+08:00December 17th, 2015|Articles|0 Comments

Red is Ok! China’s Economic Slowdown Forces Leaders to Sharpen their Strategy Implementation

(Hier der Link zum Original in deutscher Sprache, wie herausgegeben im Controller Magazine) It has come as no surprise that China's market growth has slowed to a rate of 6.9% p.a. in 2015 – its lowest in 25 years. Some future predictions lead to a further slowdown of less than 2% by 2017, or somewhere [...]

By |2017-01-17T14:29:03+08:00July 2nd, 2015|Articles|0 Comments

Taking initiative to succeed (or survive) in a slowing economy with an insecure future

It has come to no surprise, but inevitably the Chinese economy has slowed down to a growth rate of 7.4% p.a. this year – its lowest in 24 years. At the same time has China’s public and private debt in percent of GDP grown ten-fold in just shy of 15 years, while the current stability [...]

By |2017-01-17T14:49:07+08:00March 17th, 2015|Articles|0 Comments

Segmenting, Differentiating, Positioning – Strategic Marketing in China

Undertaking the right efforts in segmenting the market, positioning and differentiating your company’s products and services undoubtedly is important in any global market. However, with its size, regional and even local diversities as well as industry complexities, doing so in China may be even more important to the success of your company in this country, [...]

By |2017-01-18T10:32:10+08:00June 18th, 2014|Articles|0 Comments

Is your Supply Chain up to the task in China – does it support profitable growth?

A global manufacturer in China has a challenge – decades of a relatively good business environment in Europe allowed the company to amass a war chest to finance their business development in China. First setting up their own brand for organic growth – then merger & acquisitions to capture a sizable local market share. The [...]

By |2017-01-17T14:54:01+08:00April 13th, 2014|Articles|0 Comments